The procurement process can be daunting for many, but Aviva wanted to change that perception by highlighting how procurement can protect them and is not as intimidating as it seems. Our team created an engaging and humorous explainer video on this serious business topic. By using animated typography, voice-over, and music, we aimed to make the subject more approachable and easier to understand for the audience.
 

Art director: Kris Barrat

Copy Writer: Luke Kelly

Storyboard and execution: Quan Nguyen

Aviva
Procurement video