Video Marketing - Motion graphic - After effect
This project was working with Jemabonne, one of the largest French online magazine provider. Jemabonne transforms static imagery into Facebook and Instagram-optimized video ads.
By utilizing constant movement, along with concise copy, the ad was able to communicate a strong message within a short time frame, allowing it to land with rapidly scrolling audiences.
YEAR
2020
ROLE
Motion Designer
CLIENT
Jamabonne
French
ELLE Magazine
subscription video
Input asset
Result
Designing for Facebook and Instagram’s
in-feed and story placements, two videos were produced in the ratios of 1:1 and 9:16 respectively.
Optimizing for these placements, I ensured that messaging was concise, branding was prominent, and that a strong CTA was featured.
The use of animation to bring the still magazine cover to life, coupled with playful transitions with elements coming in and out of the screen, helps to maintain the audience's attention until the end, where an actionable call-to-action (CTA) is featured.
For different projects of Jemabonne.fr, Le Journal Demanche has a different look and feel than ELLE magazine, more political. I used the same technique to feature the video but change the style and music to match the news. Multiple options have been delivered to the client for final decision.
