Video Marketing/outdoor display -Motion graphic -After effect
Moët Hennessy
I have worked with premium brands such as Moët Hennessy on global campaigns. They take a cross-platform approach for their campaigns as it allows them to effectively reach and reinforce messaging to audiences who split their online activity across a variety of mediums.
During my time working at Shuttlerock, I managed all of their product video execution. I worked with their high-quality footage and images to build a strong story that matched their brand image. I work closely with the brand copyright team at Moët Hennessy to ensure the integrity of the brand was maintained.
YEAR
2021
ROLE
Motion Design
CLIENT
Moët Hennessy
Australia
Input asset
Result
Veuve Clicquot and Suellen cruise boat company were two strong brands working in collaboration to create a marketing event tailored to the Australian market.
This was an exclusive experience event with the message "There is no better place than Sydney Harbour to enjoy Clicquot in the Sun, and no better way to add a classic touch of retro-chic than aboard Sullen cruise"
I pulled together all images and footage that represent both brands and were true to the retro look and feel of the whole scheme.
beside from 15-second videos, we also created 6-second variations for the bumper ads
One of Moët & Chandon key partner ATCs (Sydney Racecourse) gave them the opportunity to take over their screens to get more visibility during
the horse races (these creatives are meant to go on physical screens around the racecourse and will not be used on socials) - 4 size
4 size screen
The idea was to create a 15-second video showcasing the Moët bottle, to drive brand awareness and encourage sales at the bar.
The challenge for this project was working on various screen sizes, some with very long horizontal, some with 4 side cubes. Customize each screen to make it as seamless and smooth as possible and make sure the quality of the imagery was always at its best.
Main asset
Home Straight Screen 3840Wx 192H
This is the main screen by the horse race next to the horse race. It is far from where people stand, so I make sure the content on-screen is big enough to catch the audience's attention.
result
Master video
This is the master video that will appear on mobile portal and billboard
result
Cubes 2048Wx 512H
On this display, the scree is split around the sides of a cube into 4 sections of 512x 512)
result
For this video of Moët Chandon, I only have one image as the asset to bring it to a 15-second video. To achieve this, I used several angles and zoom positioning to keyframe, along with animation typography and music have been chosen to match to the brand
I created a similar proposal for their Cloudy Bay Brand
