Video Marketing/ Motion graphic -video editing -After effect
The Glenlivet
YEAR
2020
ROLE
Motion Design
CLIENT
Pernod Ricard
EU
Tradition is incredibly important when it comes to single malt Scotch whisky. Something that rings true for category leader, The Glenlivet a brand steeped in a rich history that dates back to 1824.
To help the brand to communicate this message to a wide online audience, Pernod Ricard partnered with Shuttlerock to produce a suite of refreshingly vibrant video ads for use across three key online channels: Facebook/Instagram, Pinterest, and Spotify.
Input asset
For a campaign in France, Pernod Ricard was looking to do just that. They wanted to both break away from, and challenge the conventionally held views of whisky’s target demographics by developing ads that resonated with a younger, gender-neutral audience.
Having already developed assets for out-of-home (OOH) placements, Pernod Ricard’s digital team was looking to give the campaign its maximum possible exposure by adapting these images to work as video across three strategic digital platforms: Facebook/Instagram, Pinterest, and Spotify
Facebook/ Instagram story
Working from a brief that called for a vibrant and modern treatment, I utilized fast, impactful transitions, transform static images into video through animation and motion effects. These were centered around The Glenlivet bottle coming in and out of frame, which helped to capture and maintain audience engagement.
